You Can Kill An Idea, But You Can't Kill An Opportunity: How to Discover New Sources of Growth for Your Organization
By Pam Henderson.
Description
Ideas alone are failing us! They promise growth, but too oftenlead to products and services that don't deliver. In many companiesit can take up to 3,000 ideas to lead to 100 projects, resulting inonly 2 launches, producing on average one product that breaks evenand of these products only 20% turn a profit. Defining theopportunity first, leads to big ideas that win and increases theodds for success.Pam Henderson, former faculty at Carnegie Mellon University andauthor of You Can Kill an Idea, but You Can’t Kill AnOpportunity! shows how to apply Opportunity Thinking™ inyour ow...
ISBN(s)
111880838X, 9781118808382
